With eight years of experience in hospitality, F&B, and retail PR and marketing, I’ve led impactful campaigns for major restaurant launches in London and across the UK. My expertise spans trade and consumer PR, social media activations, and cohesive brand and marketing strategies, all designed to elevate brands in a competitive market.

I specialize in marketing, PR, and communications, helping brands thrive with custom strategies that resonate with audiences.

Strategic communications & brand development

  • Strategic Communication Planning

  • Brand Messaging and Positioning

  • Media Relations Planning

  • National Media Relations and Press Office

Campaign strategy & execution

  • Integrated Campaign Strategies and Deliveries

  • Campaign/Project Development and Execution

  • Influencer Strategy and Outreach

  • Social Media Content Planning

Creative content & copywriting

  • Creative Development and Ideation

  • Copywriting, Press Release Drafting and Editing

  • Content Strategy Development

  • Editorial writing and thought leadership

ABOUT

Kellie Erm is a Swedish restaurant marketer and strategist based between London and Madrid, with a track record of launching some of London’s most celebrated dining spots. Formerly Head of Marketing for Thesleff Group, she spearheaded the launch of Los Mochis London City and has led campaigns for renowned venues like Sucre and Parker’s in Knightsbridge. With over eight years of experience across brand work and the FMCG sector, Kellie now freelances internationally, crafting unique, culturally rich dining experiences and strategic marketing solutions for restaurants and brands worldwide.