Text that reads "PR & MARKETING SPECIALIST" in black serif font on a white background.
A woman with shoulder-length brown hair, wearing a black long-sleeve shirt and jewelry, is seated at a table enjoying a whole fish dish with lemon slices. The table has a glass of water, a plate, and a wrapped wine bottle in an insulator. There are coats hanging on the wall behind her, which is painted white brick.

With eight years of experience in hospitality, F&B, and retail PR and marketing, I’ve led impactful campaigns for major restaurant launches in London and across the UK. My expertise spans trade and consumer PR, social media activations, and cohesive brand and marketing strategies, all designed to elevate brands in a competitive market.

I specialize in marketing, PR, and communications, helping brands thrive with custom strategies that resonate with audiences.

  • Hakkasan logo with a stylized Y-shaped design and the word HAKKASAN beneath it.
  • Nobu logo in black and gray text on a black background.
  • Unilever logo composed of various food and consumer product illustrations in the shape of a 'U' with the word 'Unilever' below.
  • Black background with a silver Ferris wheel at the top and the words "LOS MOCHIS" in gray uppercase letters at the bottom.
  • Logo for The Hippodrome Casino in London featuring a black and white depiction of three horsemen and a jockey, with the name of the casino.
  • Black logo for Martine's Brewing Co. Inc. with stylized text.
  • Logo for Juno Omakase by Los Mochis, featuring stylized text with a circular design element on a black background.
  • A logo with the words 'Sale & PePe' and the phrases 'Since 1974' and 'Knight's Bridge' in a stylized, dark font.
  • Logo for Viajante, featuring a stylized figure reaching out and the text 'VIAJANTE' with a 87 near the letter 'E'.
  • Black and white logo with the word "Carluccio's" in a script font.
  • Logo for The Princess of Shoreditch, with elegant cursive text on a black background.
  • Black logo with Chinese characters and the words 'YAUATCA' in capital letters.
  • Stylized black and gray logo with the word "LIMA" in bold, modern font, with abstract design elements surrounding the text.
  • Logo for FishWorks, a seafood restaurant and market.
  • Black square with the words 'Tate + Lyle' cut out in a stencil style.
  • Black background with a rounded rectangular gray logo in the center that reads 'The Piano Works' in white text.
  • A black and white heraldic crest featuring a lion with a crown, a shield with stars and a lion, and a unicorn on the sides.
  • Illustration of a rolling pin with the text 'La mia Mamma' above it.
  • Black and white logo of St Pancras Renaissance Hotel London with text including "EST. 1873" and "ST PANCRAS" on a lined background.
  • Image of a black background with white text that reads "BRASSERIE BLANC" in large, capital letters.
  • Black-and-white text saying Lorne
  • Black and white logo for Noble Inns featuring a vintage penny-farthing bicycle with large front wheel and small back wheel, and the text 'Noble Inns' underneath.
  • Black background with gray text reading "Red Kite PR" in the center.
  • Black logo for Samphire Comms featuring a botanical illustration with the text 'Samphire Comms' and 'est. 2010'.
  • Black background with the white text logo of Roche Communications.
  • Black background with the word "SAUCE" in gray capital letters centered.

Strategic communications & brand development

  • Strategic Communication Planning

  • Brand Messaging and Positioning

  • Media Relations Planning

  • National Media Relations and Press Office

Campaign strategy & execution

  • Integrated Campaign Strategies and Deliveries

  • Campaign/Project Development and Execution

  • Influencer Strategy and Outreach

  • Social Media Content Planning

Creative content & copywriting

  • Creative Development and Ideation

  • Copywriting, Press Release Drafting and Editing

  • Content Strategy Development

  • Editorial writing and thought leadership

A woman with light skin and brown hair is eating noodles from a fork.

ABOUT

Kellie Erm is a Swedish restaurant marketer and strategist based between London and Madrid, with a track record of launching some of London’s most celebrated dining spots. Formerly Head of Marketing for Thesleff Group, she spearheaded the launch of Los Mochis London City and has led campaigns for renowned venues like Hakkasan and The Harwood Arms, London’s first and only Michelin-starred pub. With over eight years of experience across brand work and the FMCG sector, Kellie now freelances internationally, crafting unique, culturally rich dining experiences and strategic marketing solutions for restaurants and brands worldwide.

An upscale bar with a modern design, featuring a geometric patterned front, a variety of liquor bottles illuminated behind the bar, and greenery hanging from the ceiling.
Lobster tail served over pasta with microgreens garnishing the dish.